Jeroen Van Lievenoogen is the CEO of Thunderwood, the company that organizes the annual Leather & Fetish Pride Belgium ( www.leatherpride.world) and publishes 2 gay fetish magazines, Alphatribe (www.alphatribe.com) and Cerebral ( www.cerebralfetish.com). He started his fetish career back in 2002 at fetish club The Boots in Antwerp as a bartender and from 2008 til 2010 as co-owner. He instigated the elections of Mr Leather Belgium, Mr Puppy Europe and more recently Mr Superhero Fetish and revived the Mr Rubber Europe election. In 2013 he initiated the annual X-Awards to empower people, companies, clubs and organizations that contributed to the fetish community over the past year. With the WR1 foundation he raises money for good causes and the travel fund of the various misters elected at Leather & Fetish Pride Belgium. His main fetish interests are rubber and leather but you’ll find him open for various plays.